Ten Years at The Shoe Hive: February

As a small way of building momentum for The Shoe Hive’s anniversary in October, we decided to ask Elizabeth one question every day from now until the celebration about the store, its history, its highs and lows. If you think you’d like to own a store one day, if you are a customer of The Shoe Hive or if you just love Elizabeth and want to get to know her a little bit better, you will want to follow along as we tell the story of The Shoe Hive in (mostly) 140 characters or less every day.


  • Friday, February 1, 2013: What day did the store open? Friday, October 3 was the first full day in 2003.
  • Saturday, February 2, 2013: Where was the store’s first location? 115 South Royal Street in Old Town.
  • Sunday, February 3, 2013: Did you have a grand opening party? Yes! In conjunction with Hysteria’s reopening.
  • Monday, February 4, 2013: Did you grand opening party take place on your first day of business? No, the night before: Thursday, October 2.
  • Tuesday, February 5, 2013: How many people attended your grand opening? 100 people! It was a pretty small space for that many people.
  • Wednesday, February 6, 2013: Did you serve food and beverage at your grand opening? We had mojitos and appetizers from Charlene’s Kitchen in Alexandria.
  • Thursday, February 7, 2013: Whom did you invite to your grand opening? Mainly friends.
  • Friday, February 8, 2013: What did you wear to your opening? We had monogrammed cashmere sweaters. Oh yeah.

Cashmere sweaters

  • Saturday, February 9, 2013: Was your family present at your opening? My husband and 6 college roommates flew in. I don’t know what I would have done without them, it was so busy. 4 of them were pregnant.
  • Sunday, February 10, 2013: Did your husband present you with a gift before, during or after your opening? No, the money we put into the store was gift enough.
  • Monday, February 11, 2013:  Did you buy a new outfit for the grand opening? Of course!
  • Tuesday, February 12, 2013: Did you buy new shoes to wear to the grand opening? New Shoe Hive shoes!
  • Wednesday, February 13, 2013: Were you nervous before the opening? Terrified.
  • Thursday, February 14, 2013: Did press show up to the grand opening? Yes, but I can’t remember who.
  • Friday, February 15, 2013: Was the grand opening a success? Yes, it was amazing.
  • Saturday, February 16, 2013: Why do you think the opening was such a success? It was due in large part to the loyal customers of Hysteria next door and them setting the way for fashion and retail in Old Town.
  • Sunday, February 17, 2013: How many anniversaries have you celebrated at the Hive? 9 so far, 3 at the new space including the reopening.
  • Monday, February 18, 2013: What was the first order you placed for the store? Bettye Muller.
  • Tuesday, February 19, 2013: What was your favorite shoe for sale when you opened? Emma Hope hand-embroidered shoe.
  • Wednesday, February 20, 2013: Did you have employees when you opened? Yes, Nicole Reynolds helped me open the store.
  • Thursday, February 21, 2013: Did you carry anything other than shoes when you first opened? Just Wolford and Hat Attack, which we still carry. We also had some yoga clothes from a Puma line, but I can’t remember the name of it. I think it was called Nuala. We had their sneakers as well.
  • Friday, February 22, 2013: When did you begin carrying bags? Not until 2009 when we moved to a new location.
  • Saturday, February 23, 2013: When did you begin carrying jewelry? Also in 2009, when we moved to the bigger location.
  • Sunday, February 24, 2013: When did you begin carrying sunglasses? Actually, at the time we opened DVF was doing sunglasses. They stopped after a year or two so we didn’t get any other lines at the time. I think they are doing them again though so I should get them for the anniversary!
  • Monday, February 25, 2013: What is your shoe size? 7.5.
  • Tuesday, February 26, 2013: Has your shoe size changed since having kids? It did go up to 8. It went back but it took a few years.
  • Wednesday, February 27, 2013: Favorite Oscar 2013 dress? Charlize Theron.
  • Thursday, February 28, 2013: What shoe line would you like to carry but can’t? Derek Lam.