Marketing a clothing store is really different from marketing shoes. To be honest, we are still trying to figure out how best to go about it. But one thing Elizabeth and Christen both knew they wanted to do from the beginning is show our customers on a regular basis how to put together complete head-to-toe looks with the pieces hanging on our racks and sitting on our shelves. And while at first the task seemed daunting it turns out it is actually pretty easy since between our two stores we now have an extensive selection of casual and dress wear, a wide variety of shoe styles, and a growing offering of jewelry.
For our very first styled feature, we bring to you a modern spin on the denim-on-denim trend–no longer referred to as the Canadian Tuxedo. Today, this look is laid-back and easy to wear. The denim should be lighter in shade and slightly distressed in wash to make it work. The chambray shirt is a classic by Mother and the just-a-little-boyfriend jeans are by Citizens of Humanity. Paired with a cotton jacket by June that has the look of suede without the price tag and a faux lace-up bootie by Vince, we’ve created a chic take on a trend that traditionally gets a bad rap. A customer recently came in to prep for a work function that had for its theme “Hoedown Chic” so that’s what we’re calling this!