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February 18, 2019
Published by shoegirl127 at February 18, 2019
I must admit, I was a little nervous to send out our look book for spring. It seemed like maybe I was playing poker and showing all my cards before we started to play the hand. The reveal of our spring lineup is always high stakes and even a little intimidating: I hope everyone likes […]
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February 14, 2019
Published by shoegirl127 at February 14, 2019
Figuring out what merchandise to carry at both boutiques is one of the many fun parts of owning a store. It can, however, be stressful. If you mess up, the brands are likely not taking unsold merchandise back. It’s high stakes decision-making. I have been in the shoe business for some time now, but clothes […]
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February 12, 2019
Published by shoegirl127 at February 12, 2019
In an effort to create a store that has great basics — elevated basics, we like to say — one of the lines that we (and our customers) have embraced is Frank & Eileen. Frank & Eileen is a shirt company that makes all of its clothes in the United States and only uses fine […]
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February 8, 2019
Published by shoegirl127 at February 8, 2019
A few months ago we were lucky enough to have Hart Hagerty make an in-store appearance. I had never met her before, but felt like I knew her from her instagram feed. What I imagined in my mind is exactly who she is; kind, funny, a true free spirit and easy to be around. I […]
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February 5, 2019
Published by shoegirl127 at February 5, 2019
I must admit, I used to turn up my nose at heart things. I don’t know why, I just didn’t get it. Maybe I have just gotten softer as I’ve aged or maybe it was having kids, but for some reason I now have completely pivoted and I now have a thing for hearts. The fashion […]
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February 1, 2019
Published by shoegirl127 at February 1, 2019
After having a clothing store for a bit more than two years now, I have learned a few things about women and their jeans. Most women have a very specific type of fit that they want and they really don’t want to venture far away from their favorite. I hear unfavorable opinions about boyfriend, skinny, […]
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January 30, 2019
Published by shoegirl127 at January 30, 2019
The countdown for the biggest sale of the year has begun. Only a few days from now, a long list of merchants will be taking their goods to the Westin in Alexandria for the 15th Annual Alexandria Boutique Warehouse Sale. I know shopping the sale rack can get frustrating; the sizes can be picked over […]
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January 23, 2019
Published by shoegirl127 at January 23, 2019
Back in the early 90s, when I was attending journalism school, there were many discussions about the future of news and how people would consume information. Everyone knew change was coming, they just weren’t exactly sure where things would end up. We all knew things were moving to digital, but no one could quite put […]
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January 22, 2019
Published by shoegirl127 at January 22, 2019
At this point in our lives, we all have clothes in our wardrobe in which we have invested some money. Instead of fast fashion, we all have pieces that we buy that we want to wear often and have last for years. That means we need to take care of them. If you are anything […]
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